Our Story

GAIA was born from a mother’s love and a very real problem...

In 2002, GAIA founder Michelle was searching for a gentle, natural way to care for her son Joshua’s skin after he developed eczema at just eight weeks old.

Like many parents before and since, she tried product after product, only to find that many aggravated his delicate skin or made no difference at all. At the time, Michelle and her family were living on a certified organic produce farm in the Victorian Dandenong Ranges. With a background in aromatherapy and a deep understanding of natural ingredients, she began researching further, guided by both her own knowledge and advice from healthcare professionals about ingredients that should be avoided on compromised, sensitive skin.

Michelle started creating gentle blends using carefully selected natural ingredients and added them to Joshua’s bath routine. Through persistence, testing and refinement, she found the right balance; products that cleansed, soothed and protected his skin without irritation.

What began as a mother’s solution quickly became something much bigger, and GAIA Natural Baby was born.

While Michelle has stepped away from the brand, GAIA continues to be led by a passionate team of parents who understand firsthand the importance of gentle, reliable skincare. We listen closely to our community, continuously test and improve our products, and remain focused on delivering high-quality, locally made skincare families can trust.

GAIA is proudly available across leading supermarkets, pharmacies, baby stores, health stores, discount department stores, online retailers as well as internationally.

Growing with Families

Today, GAIA is a multi-award-winning, Australian made and owned brand, trusted by families for over 24 years. GAIA's products are widely used by parents, midwives and healthcare professionals, including in major hospitals across Australia.

GAIA remains grounded in its original purpose: caring for sensitive skin with honesty, care and intention.

GAIA Natural Baby GAIA Natural Baby is where our story began, with gentle everyday essentials to cleanse, moisturise and protect delicate baby skin. From soothing washes to nappy care and biodegradable wipes, each formula is kind to newborns and suitable for sensitive or eczema-prone skin.

Pure Pregnancy Our Pure Pregnancy range supports women through pregnancy and beyond, helping nourish stretching skin, improve elasticity, and relieve dryness. Made with gentle, naturally derived ingredients, it’s ideal for daily use through pregnancy, postpartum and motherhood.

GAIA Natural Kids GAIA Natural Kids is made for little adventurers, with gentle, naturally derived formulas for busy days and growing skin. From after-play clean-ups to everyday freshen-ups, it helps keep their skin comfy and cared for. It’s all while staying true to our natural, Australian made values.

Our Ethos

At GAIA, we believe what goes into our products, and what stays out, matters.All GAIA products are created with sensitive skin in mind and are formulated using pure, natural and organic ingredients where possible. We consciously exclude harsh or unnecessary ingredients and focus on gentle, effective formulations that can be used with confidence from birth.

We're committed to:

Being natural

Sourcing natural ingredients responsibly, including using byproducts of the farming industry that might otherwise go to waste

Being gentle

Creating skincare that is gentle, effective and suitable for sensitive skin

Being affordable

Keeping our products affordable, because quality care should be accessible to Australian families

Being mindful

Formulating with consideration for the environment, waterways and animal life

Naturally Australian. Naturally Gentle. Naturally GAIA.

Proudly Australian made, owned and operated, GAIA Skin Naturals creates premium skincare for pregnancy, baby and children that you can trust.

Aside from our Cotton Pads, Nappy Bags and Hair Brush, the entire GAIA skincare and baby wipes ranges are proudly produced in Australia, using naturally derived and organic ingredients wherever possible.

Our local manufacturing approach ensures exceptional quality, supports Australian industry, and keeps us closely connected to the families who choose GAIA every day.

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